Of the five primary activities in the value chain, ______ refers to how the firm supports customers during and after the sale.
a. Inbound logistics.
b. Operations.
c. Outbound logistics.
d. Marketing and sales.
e. Service.
Answer: e. Service.
Of the five primary activities in the value chain, ______ refers to how the firm supports customers during and after the sale.
a. Inbound logistics.
b. Operations.
c. Outbound logistics.
d. Marketing and sales.
e. Service.
Answer: e. Service.