Marketing MCQ Marketing Chapter 2 At the firm level, a _______ is a comprehensive plan stating how the organization will achieve its mission and objectives.

At the firm level, a _______ is a comprehensive plan stating how the organization will achieve its mission and objectives.

Marketing Chapter 2

At the firm level, a _______ is a comprehensive plan stating how the organization will achieve its mission and objectives.

a. Marketing plan.
b. Strategy.
c. Market plan.
d. Market-driven plan.

Answer: b. Strategy.

Marketing MCQ

At the firm level, a _______ is a comprehensive plan stating how the organization will achieve its mission and objectives.

At the firm level, a _______ is a comprehensive plan stating how the organization will achieve its mission and objectives.

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