Once a firm decides to conduct marketing research, the second step is to:
a. Decide the research approach.
b. Establish the research objective.
c. Establish the research budget.
d. Define the problem.
Answer: d. Define the problem.
Once a firm decides to conduct marketing research, the second step is to:
a. Decide the research approach.
b. Establish the research objective.
c. Establish the research budget.
d. Define the problem.
Answer: d. Define the problem.