Marketing MCQ Marketing Chapter 8 Researchers often desire to measure ________, which cannot be directly observed because they are mental constructs such as a person's attitude or intentions.

Researchers often desire to measure ________, which cannot be directly observed because they are mental constructs such as a person's attitude or intentions.

Marketing Chapter 8

Researchers often desire to measure ________, which cannot be directly observed because they are mental constructs such as a person's attitude or intentions.

a. objective properties
b. animate properties
c. subjective properties
d. inanimate properties

Answer: c. subjective properties

Marketing MCQ

Researchers often desire to measure ________, which cannot be directly observed because they are mental constructs such as a person's attitude or intentions.

Researchers often desire to measure ________, which cannot be directly observed because they are mental constructs such as a person's attitude or intentions.

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