The aim of ________ is to make an advertisement so useful or entertaining that people want to watch it.
A) branded entertainment
B) advertainment
C) viral marketing
D) buzz marketing
E) word-of-mouth advertising
Answer: B
The aim of ________ is to make an advertisement so useful or entertaining that people want to watch it.
A) branded entertainment
B) advertainment
C) viral marketing
D) buzz marketing
E) word-of-mouth advertising
Answer: B