The fundamental asset underlying brand equity is ________ the value of the customer relationships that the brand creates.
A) the customer mix
B) customer equity
C) the product experience
D) service variability
E) the service encounter
Answer: B
The fundamental asset underlying brand equity is ________ the value of the customer relationships that the brand creates.
A) the customer mix
B) customer equity
C) the product experience
D) service variability
E) the service encounter
Answer: B