The halo effect is best avoided by:
A) doing a couple of things wrong during the entire research project.
B) flipping favorable and unfavorable endpoints on different scale items.
C) flipping "bad" scales to the back of the survey to encourage a good response before the respondents get to the bad questions.
D) using only percentage scales.
E) using only closed-ended questions.
Answer: B) flipping favorable and unfavorable endpoints on different scale items.