What is a potential problem associated with comparative advertising?
A) Consumers confuse the positive and negative aspects of the brands involved in the ad war.
B) Competitors develop new and improved products in an attempt to win the advertising contest.
C) Consumers are bombarded with competing ads, which cause them to leave the market completely.
D) Competitors respond with their own ads, which often result in negative publicity for both brands.
E) Consumers alternate between competing products and never develop brand loyalties.
Answer: D
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