When all other factors are held constant, as we increase the level of accuracy, the sample size and the cost of a marketing research survey are best characterized by which of the following?
a. The sample size will increase but the cost will decrease.
b. The sample size will decrease but the cost will increase.
c. The sample size and the cost of the survey will increase.
d. The sample size will remain the same but the cost will increase.
e. The sample size will decrease but the cost will remain the same.
Answer: c. The sample size and the cost of the survey will increase.