When Larry purchased a Jet Ski personal watercraft for $4,999, he was also given free financing and three hours of free lessons on how to safely enjoy jet skis. Neither the financing nor the lessons were included in the price of the Jet Ski; both are examples of:
A. value-added benefits.
B. bundling.
C. profit maximization.
D. privileges.
E. add-on pricing.
Answer: A. value-added benefits.