Which of the following does NOT represent criteria useful for selecting test-market cities?
a. Representativeness
b. Degree of isolation
c. Ability to control distribution and promotion
d. Major U.S. market
Answer: d. Major U.S. market
Which of the following does NOT represent criteria useful for selecting test-market cities?
a. Representativeness
b. Degree of isolation
c. Ability to control distribution and promotion
d. Major U.S. market
Answer: d. Major U.S. market