Which of the following is most likely true about using a pulsing schedule for an ad?

Which of the following is most likely true about using a pulsing schedule for an ad?



A) The ads would achieve maximum awareness.
B) The costs of advertising would be low.
C) The only effective medium would be radio.
D) The ads would negatively affect the image of the brand.
E) The ads would lack flexibility.


Answer: B


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Marketing Chapter 15

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