In the context of media timing, the idea behind ________ is to advertise heavily for a short period to build awareness that carries over to the next advertising period.

In the context of media timing, the idea behind ________ is to advertise heavily for a short period to build awareness that carries over to the next advertising period.



A) continuity
B) pulsing
C) shuffling
D) sequencing
E) segmenting


Answer: B


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Marketing Chapter 15

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