You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. The information in the report relates to ________.

You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. The information in the report relates to ________.

You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. The information in the report relates to ________.



A) reach
B) frequency
C) impact
D) engagement
E) qualitative value


Answer: A


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