Which promotional element would you most likely use during the growth stage of the product life cycle to solidify channels of distribution?
a. Advertising
b. Personal selling
c. Sales promotion
d. Publicity
e. None of the above
Answer: b
Which promotional element would you most likely use during the growth stage of the product life cycle to solidify channels of distribution?
a. Advertising
b. Personal selling
c. Sales promotion
d. Publicity
e. None of the above
Answer: b