A desirable, exclusive, and believable advertising appeal selected as the theme for a campaign is called a(n) ________ .

A desirable, exclusive, and believable advertising appeal selected as the theme for a campaign is called a(n) ________ .

A desirable, exclusive, and believable advertising appeal selected as the theme for a campaign is called a(n) ________ .



a. elevator pitch
b. unique selling proposition
c. product position
d. product attribute


Answer: b. unique selling proposition


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