KwikPik Grocery has a video monitor at the checkout line that displays ads for candy and magazines, and these are frequently purchased by customers on an impulse. This is an example of ________ .

KwikPik Grocery has a video monitor at the checkout line that displays ads for candy and magazines, and these are frequently purchased by customers on an impulse. This is an example of ________ .



a. B2B promotion
b. online sales promotion
c. point-of-purchase promotion
d. B2B promotion


Answer: c. point-of-purchase promotion


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