Marketing MCQ Marketing A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments, opinions, and actions.

A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments, opinions, and actions.

Marketing

A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments, opinions, and actions.

A. subculture
B. social class
C. reference group
D. demographic group
E. cultural mix

Answer: C

Marketing MCQ

A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments, opinions, and actions.

A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments, opinions, and actions.

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