A magazine ad picturing a young boy using a toilet has the headline, "Don't expect Windex Wipes to do a Clorox Wipes job," and the copy explains that Windex is a disinfectant and Clorox is a disinfectant as well as a cleanser. This ad is an example of:
A. confrontational advertising.
B. two-sided advertising.
C. comparative advertising.
D. a verbal appeal.
E. refutational advertising.
Answer: C
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Marketing
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