"Try new OHM by Olay Body Wash. It's better for your skin than Bath & Body Works, Origins, Aveda, or Clinique." This headline from an Olay Body Wash ad in Ladies Home Journal is an example of:
A. confrontational advertising.
B. two-sided advertising.
C. comparative advertising.
D. a recency appeal.
E. refutational advertising.
Answer: C
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Marketing
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