A marketplace offering that fairly and accurately sums up the value that the customer will realize if he or she purchases the product is known as​ a(n) _____.

A marketplace offering that fairly and accurately sums up the value that the customer will realize if he or she purchases the product is known as​ a(n) _____.



A.value line
B.value proposition
C.accurate value
D.absolute value
E.value summation


Answer: B.value proposition


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