Which of the following is the formula for calculating the lifetime value of a customer?
A.
the amount a person will spend TIMES the cost to maintain the relationship
B.
the amount a person will spend TIMES the cost to maintain the relationship PLUS the profit generated
C.
the amount a person will spend PLUS the cost to maintain the relationship
D.
the amount a person will spend MINUS the cost to maintain the relationship
E.
the amount a person will spend DIVIDED BY the cost to maintain the relationship
Answer: D.
the amount a person will spend MINUS the cost to maintain the relationship