Ads for cruises, vacation time shares, and resort areas often show a couple enjoying quiet time together. Many of these ads contain two men or two women rather than a man and a woman in order to appeal to the lucrative gay market. This type of ad campaign with same sex couples is an example of how _____ affect marketing.
A. demographic groups
B. subcultures
C. cultures
D. social classes
E. reference groups
Answer: B