Amor, a successful brand of women's clothing, recently introduced a line of fitness equipment. This is an example of ________.
A) mass customization
B) niche marketing
C) diversification
D) prospecting
E) product adaptation
Answer: C
Amor, a successful brand of women's clothing, recently introduced a line of fitness equipment. This is an example of ________.
A) mass customization
B) niche marketing
C) diversification
D) prospecting
E) product adaptation
Answer: C