An ad for Lowe's Home Improvement Warehouses shows a U.S. flag made out of flowers and has the headline, "Hooray for the red, white, and bloom." The ad associates Lowe's with the beauty of flowers as well as patriotism—both of which evoke positive responses in consumers and by association should evoke positive responses for Lowe's. This is an example of:
A. the application of classical conditioning theory.
B. the wheel of retailing hypothesis.
C. cognitive planning.
D. using functional consequences to make a positioning statement.
E. perception retrieval.
Answer: A