Why are principles of operant conditioning useful in the development of promotional strategies?
A. They explain the cognitive processes that mediate a consumer's response to advertising.
B. They show that experiences with products provide reinforcements that affect future purchase behaviors.
C. They explain why coupons and samples are unlikely to have any desirable effect on consumer behavior.
D. They explain consumer behavior in both high and low involvement situations.
E. They explain how the pairing of a neutral stimulus with a positive stimulus can produce an immediate desired response.
Answer: B