Marketing MCQ Marketing Chapter 7 A(n) ________ product typically is a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort. As the name implies, consumers expect these products to be handy and they will buy whatever brands are easy to obtain.

A(n) ________ product typically is a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort. As the name implies, consumers expect these products to be handy and they will buy whatever brands are easy to obtain.

Marketing Chapter 7

A(n) ________ product typically is a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort. As the name implies, consumers expect these products to be handy and they will buy whatever brands are easy to obtain.

A.
shopping
B.
staple
C.
unsought
D.
convenience
E.
specialty

Answer: convenience

Marketing MCQ

A(n) ________ product typically is a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort. As the name​ implies, consumers expect these products to be handy and they will buy whatever brands are easy to obtain.

A(n) ________ product typically is a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort. As the name​ implies, consumers expect these products to be handy and they will buy whatever brands are easy to obtain.

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A(n) ________ product typically is a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort. As the name implies, consumers expect these products to be handy and they will buy whatever brands are easy to obtain.

A(n) ________ product typically is a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort. As the name implies, consumers expect these products to be handy and they will buy whatever brands are easy to obtain.