Which of the following products probably would result in the lowest involvement purchase for most consumers?
A) Paper towels
B) Summer vacation
C) CD player
D) Sweater
E) Cough syrup
Answer: A
Which of the following products probably would result in the lowest involvement purchase for most consumers?
A) Paper towels
B) Summer vacation
C) CD player
D) Sweater
E) Cough syrup
Answer: A