Behavioral segmentation based on when a product or service is purchased or consumed is called _____ segmentation.

Behavioral segmentation based on when a product or service is purchased or consumed is called _____ segmentation.

Behavioral segmentation based on when a product or service is purchased or consumed is called _____ segmentation.


a. demographic
b. lifestyle
c. psychographic
d. location
e. occasion


Answer: e. occasion


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