Ben & Jerry's mission to make the world a better place is linked to various organizational and marketing strategies, one of which is
a. ingredients that are all completely organic and are available only in Vermont to ensure freshness and contribute to the local economy.
b. ingredients that come exclusively from developed countries promoting Fair Trade practices.
c. supporting farmers who agree to use sustainable farming practices, implementing fair working standards, and investing in local communities.
d. a commitment to donating a percentage of profits to Teach for America.
e. the intent of making modest profits without sacrificing high product quality standards.
Answer: c. supporting farmers who agree to use sustainable farming practices, implementing fair working standards, and investing in local communities.
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Marketing
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?