Bethany operates Take the Cake, a local bakery. Every week, Bethany shops at other bakeries in the area. She is then able to charge prices for her goodies that are more or less in line with prices at the other local shops. Bethany uses a ________ strategy.

Bethany operates Take the Cake, a local bakery. Every week, Bethany shops at other bakeries in the area. She is then able to charge prices for her goodies that are more or less in line with prices at the other local shops. Bethany uses a ________ strategy.



a. price fixing
b. penetration pricing
c. status quo pricing
d. price skimming


Answer: c. status quo pricing


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