Big Donuts has already examined a series of environmental factors, reviewed its company's character, and established screening criteria. What should Big Donuts do next as it proceeds with the international planning process?
A. Match the company to countries.
B. Adapt the marketing mix to target markets.
C. Modify the company's position to communication objectives.
D. Develop a marketing plan.
E. Implement and control information obtained in the initial examination.
Answer: Adapt the marketing mix to target markets.
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Marketing
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