The answers to which of the following questions is generated in Phase 2 of the international marketing process?
A. Are there identifiable market segments that allow for common marketing mix tactics across countries?
B. Have objectives and goals been established?
C. Have all budgets been determined within the constraints of resources?
D. Are pre-existing channels of distribution in the new market mature enough to support the proposed expansion?
E. Have responsibilities been established for implementation and control?
Answer: Are there identifiable market segments that allow for common marketing mix tactics across countries?
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