Campbell's uses coupons, premiums and sweepstakes to promote its soup. This reflects an application of:
A. cognitive theory.
B. psychoanalytic theory.
C. operant conditioning.
D. affective theory.
E. the multiattribute motivational model.
Answer: C
Campbell's uses coupons, premiums and sweepstakes to promote its soup. This reflects an application of:
A. cognitive theory.
B. psychoanalytic theory.
C. operant conditioning.
D. affective theory.
E. the multiattribute motivational model.
Answer: C