Clothing manufacturers like Calvin Klein and DKNY often employ sexy models in an attempt to attract attention to their ads. The theoretical explanation that would most support the idea that stimulating the consumer's sex drive would lead to product purchase is an application of:

Clothing manufacturers like Calvin Klein and DKNY often employ sexy models in an attempt to attract attention to their ads. The theoretical explanation that would most support the idea that stimulating the consumer's sex drive would lead to product purchase is an application of:



A. the cognitive learning theory.
B. the psychoanalytic theory.
C. the behavioral learning theory.
D. affective modeling.
E. shaping.


Answer: B


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