Clothing manufacturers like Calvin Klein and DKNY often employ sexy models in an attempt to attract attention to their ads. The theoretical explanation that would most support the idea that stimulating the consumer's sex drive would lead to product purchase is an application of:
A. the cognitive learning theory.
B. the psychoanalytic theory.
C. the behavioral learning theory.
D. affective modeling.
E. shaping.
Answer: B
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.
- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
- The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called ______
- The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market _____
- Market ______ evaluates each market segment's attractiveness and selects one or more segments to serve
- Which of the following is an advantage to businesses that use computer databases to manage their inventory?