An individual would like to own an expensive luxury automobile, but is unable to afford one at this time. This person is part of what type of market for this company?
a. available
b. potential
c. penetrated
d. target
Answer: B. Potential
Marketing MCQ
Marketing
An individual would like to own an expensive luxury automobile, but is unable to afford one at this time. This person is part of what type of market for this company?