Which of the following would be the best statement of objectives in our marketing plan that exhibits the characteristics we desire in such a statement:
a. "We want to achieve at thirty percent sales growth ."
b. "We want to achieve at thirty percent sales growth in the next two years."
c. "We want to achieve at thirty percent sales growth by adding increased distribution of graphic novels through stores such as Waldenbooks, Borders, and B. Dalton."
D. "We want to achieve at thirty percent sales growth in the next two years by adding increased distribution of graphic novels through stores such as Waldenbooks, Borders, and B. Dalton."
Answer: b. "We want to achieve at thirty percent sales growth in the next two years."