Differentiate between exploratory and conclusive research.
Exploratory Research:
A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher.
-Obj- To provide insights and understanding
-Characteristics- Information need is defined only loosely, research process is flexible and unstructured, sample is small and non-representative, analysis of primary data is qualitative
-Tentative
-Generally followed by further exploratory research
Conclusive Research:
Research designed to assist the decision maker in determining, evaluating, and selecting the best course of action for a given situation.
-To test specific hypotheses and examine relationships
-Information needed is clearly defined
-Research process is formal and structured
-Sample is large and representative
-Data analysis is quantitative
-Conclusive
-Findings used as input into decision making