What are the major purposes for which descriptive research is conducted?
Descriptive Research:
A type of conclusive research that has as its major objective the description of something--usually market characteristics or functions.
(1) To develop a profile of a target market
(2) To estimate the frequency of product use as a basis for sales forecasts
(3) To determine the relationship between product use and perception of product characteristics
(4) To determine the degree to which marketing variables are associated