Firms using the __________ approach during the decline stage of the product life cycle will gradually reduce marketing expenditures and use a less resource-intensive marketing mix.

Firms using the __________ approach during the decline stage of the product life cycle will gradually reduce marketing expenditures and use a less resource-intensive marketing mix.



a.
divesting
d.
life extending
b.
harvesting
e.
balanced
c.
repositioning


Answer: b.
harvesting


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