Marketing MCQ Marketing Chapter 5 For years, supermarkets, such as Safeway, have sold data derived from all the items processed at the cash register when consumers check out with their loyalty cards. Which of the following refers to this type of information?

For years, supermarkets, such as Safeway, have sold data derived from all the items processed at the cash register when consumers check out with their loyalty cards. Which of the following refers to this type of information?

Marketing Chapter 5

For years, supermarkets, such as Safeway, have sold data derived from all the items processed at the cash register when consumers check out with their loyalty cards. Which of the following refers to this type of information?

A.
Unstructured data
B.
Scanner data
.C.
Structured data
D.
Data mining
E.
Web scraping

Answer: Scanner data

Marketing MCQ

For​ years, supermarkets, such as​ Safeway, have sold data derived from all the items processed at the cash register when consumers check out with their loyalty cards. Which of the following refers to this type of​ information?

For​ years, supermarkets, such as​ Safeway, have sold data derived from all the items processed at the cash register when consumers check out with their loyalty cards. Which of the following refers to this type of​ information?

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For years, supermarkets, such as Safeway, have sold data derived from all the items processed at the cash register when consumers check out with their loyalty cards. Which of the following refers to this type of information?

For years, supermarkets, such as Safeway, have sold data derived from all the items processed at the cash register when consumers check out with their loyalty cards. Which of the following refers to this type of information?