Harry and his team have undertaken a marketing research study to help their company expand in the Eastern European region. Which of the following marketing research process steps is Harry likely to end his research efforts with?
A. Define the research problem and establish research objectives.
B. Analyze, interpret, and summarize the results.
C. Effectively communicate the results to decision makers.
D. Consider the costs and benefits of the research effort.
E. Gather the relevant data from secondary or primary sources, or both.
Answer: C. Effectively communicate the results to decision makers.