Marketing MCQ Marketing Herbal Essence has found that there are more persons who shampoo less than once per month than it was originally believed. In considering consumer behaviour, Herbal Essence is applying which type of segmentation (base)?

Herbal Essence has found that there are more persons who shampoo less than once per month than it was originally believed. In considering consumer behaviour, Herbal Essence is applying which type of segmentation (base)?

Marketing

Herbal Essence has found that there are more persons who shampoo less than once per month than it was originally believed. In considering consumer behaviour, Herbal Essence is applying which type of segmentation (base)?

A) geographic

B) demographic

C) behavioural

D) psychographic

Answer: C

Marketing MCQ

Herbal Essence has found that there are more persons who shampoo less than once per month than it was originally believed. In considering consumer behaviour, Herbal Essence is applying which type of segmentation (base)?

Herbal Essence has found that there are more persons who shampoo less than once per month than it was originally believed. In considering consumer behaviour, Herbal Essence is applying which type of segmentation (base)?

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