In a buying center, ________ have the formal or informal power to select or approve the supplier that receives the contract.

In a buying center, ________ have the formal or informal power to select or approve the supplier that receives the contract.

In a buying center, ________ have the formal or informal power to select or approve the supplier that receives the contract.



a. deciders
b. users
c. influencers
d. gatekeepers
e. buyers


Answer: a. deciders


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