In the family decision-making process, the person in the family who is responsible for problem recognition is the:
A. purchasing agent.
B. consumer.
C. initiator.
D. information provider.
E. influencer.
Answer: C
In the family decision-making process, the person in the family who is responsible for problem recognition is the:
A. purchasing agent.
B. consumer.
C. initiator.
D. information provider.
E. influencer.
Answer: C