____ is a term used to describe a message receiver's feelings of favorability or unfavorability toward an advertisement.

____ is a term used to describe a message receiver's feelings of favorability or unfavorability toward an advertisement.

____ is a term used to describe a message receiver's feelings of favorability or unfavorability toward an advertisement.



A. Brand attitude
B. Purchase intent
C. Attitude toward the ad
D. Counterargument
E. Source derogation


Answer: C


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