_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. Marketing Chapter 1 _____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.A. NativismB. HolismC. Self-reference criterionD. SegregationE. XenophobiaAnswer: C. Self-reference criterion Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+