Making more sales to current customers without changing a firm's products is known as ________.
A) market segmentation
B) market penetration
C) product diversification
D) product development
E) prospecting
Answer: B
Making more sales to current customers without changing a firm's products is known as ________.
A) market segmentation
B) market penetration
C) product diversification
D) product development
E) prospecting
Answer: B