Market growth, market competitiveness, and market access are all important factors in analyzing which criteria of segment attractiveness?
a. responsive
b. profitable
c. identifiable
d. substantial
e. reachable
Answer: b. profitable
Market growth, market competitiveness, and market access are all important factors in analyzing which criteria of segment attractiveness?
a. responsive
b. profitable
c. identifiable
d. substantial
e. reachable
Answer: b. profitable