Most advertisers attempt to hire spokespeople their target audience likes so as to generate _____ for the message.

Most advertisers attempt to hire spokespeople their target audience likes so as to generate _____ for the message.

Most advertisers attempt to hire spokespeople their target audience likes so as to generate _____ for the message.



A. source derogation
B. counterargument
C. source bolster
D. source blockage
E. message synergy


Answer: C


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